NJM Insurance

Scope and objectives of the assignment: NJM wanted to increase traffic to its website and optimize its presence in multiple search engines. At the same time, their time wanted to de-mystify the insurance industry and make it accessible to both subscribers and future subscribers alike. 

Outcomes/Narrative: The Positive Solutions team researched high-impact words that drive SEO in the insurance field. Those words were then used to create blog content that would drive traffic to the NJM website. The blog content was also used to attract viewers to the agency’s social media page and via external emails. NJM reported increased viewership of their website and improved engagement with their social media channels.