Rutgers CLC

Scope and objectives of the assignment: Copy-edit and design an annual report for print and digital distribution.

Outcomes/Narrative: Rutgers University has an extensive Visual Identity System. The Rutgers-Camden campus has its own signature, and the CLC unit has a small range of flexibility within the University system. When Positive Solutions came aboard to produce the CLC's annual report, we found the recent CLC work had stretched some of the boundaries of the branding guidelines. We carefully constructed the design to bring the CLC back into compliance while still retaining some of the small customizations the unit had come to expect. As a result, Positive Solutions was able to expedite the approval process. The Director, the Staff, and the University were proud to publish the 2018-19 Annual Report.