NJ Dept. of Community Affairs COVID-19 Emergency Rental Assistance

 

Program Phase II: CVERAP II (November-December 2021)

Objective:

Working with the NJ Department of Community Affairs, develop a multilingual marketing and public relations campaign to inform New Jersey residents in 27 targeted cities who may need assistance with their rental arrears or other utilities due to the impacts of COVID-19. Campaign will communicate how individuals can find out if they qualify for and apply for assistance.     

Results:

  • Created $93,500 outreach plan that included print and digital billboards as well as bus shelters strategically placed within 27 targeted cities and high population areas, with a specific focus in low-income neighborhoods

    • 24.5M+ total impressions 

  • $3.81 Cost per 1,000 Impressions (CPM) – Cost-effectively maximizing reach

 
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