NJ Office of the Courts Pre-Foreclosure Campaign
October 2023 – Present
Objective
Working with the NJ Courts to develop and execute a comprehensive, bilingual (English and Spanish) digital, audio and out-of-home marketing campaign focused on raising awareness across NJ regarding the availability of free, pre-foreclosure assistance, placing an emphasis on regions with the highest rates of foreclosure (Camden, Essex, Middlesex, Monmouth, and Ocean Counties, as well as the City of Trenton).
Results
Created copy and graphic design for bilingual English and Spanish campaign creative to appeal to a statewide audience through digital advertising tactics and out-of-home billboard advertising, and created audio ads for over-the-air radio as well as digital streaming/on-demand audio and podcasts
Digital tactics include Digital Display Banner Ads with custom audience targeting, Social Boost Digital Display Ads (lookalike Facebook ads served programmatically across the web), Native Article Digital Display Ads, and Streaming Audio Ads + Podcasts
As of August 2024, Positive Solutions has delivered a combined:
43.9M+ Impressions
117.3k+ clicks
.27% CTR
95% Listen Thru Rate
Over-the-Air radio tactics include a total of 22 stations: 18 NJ stations via iHeartRadio’s Total Traffic and Weather Network (including bonus PSA placements), and 4 NJ stations via Press Communications
As of August 2024, Positive Solutions has delivered 45.8M impressions
Out-of-Home tactics include strategically placed billboards along high traffic areas in the 5 areas of New Jersey with the highest rates of foreclosure: Camden, Essex, Middlesex, Monmouth, and Ocean Counties, as well as the City of Trenton
As of August 2024, Positive Solutions has delivered 62.6M impressions
