Public Relations
How we can help you
A common misconception is that Public Relations (PR) specialists are only needed in a crisis, but we are so much more than problem solvers! Getting your message out to the world doesn’t always just take marketing - you need to get people talking and talking in a positive way.
In essence - Public Relations is branding, marketing and strategy all rolled into one.
Defined audiences
Just as in marketing, you need an audience definition. This isn’t just demographics, geographics and interests - it’s a person, who is your ideal customer? Do they watch the evening news every night or prefer to scroll aimlessly through social media? All of these details are important for not just the message, but the message delivery.
Media contacts
So, you have your message, you know where you want it distributed, but how to get it out? That’s where we thrive and reach out to old friends.
Message creation
This is where we really tap into your voice and your brand, we work with you to make sure all messaging that goes out is consistent, on brand and cohesive. Different delivery systems often require different styles of messaging, for example, a social media post shouldn’t be written the same way as a press release.
Message delivery
Where your message is distributed, depends again on that defined persona, we strategically plan and research the best possible avenues for your message, so it reaches the right people - quality over quantity.
Rules & Regulations
Is your product/service regulated at a government level? Not a problem, we are a state approved agency, meaning we are well versed in the State of New Jersey’s policies and procedures.
Positive Solutions
Not a pun, just our name sake! If you do find yourself in a spot of bad press - reach out, and let us find a positive solution to your problem.
Featured Case Studies
Why choose Positive Solutions?
Specialized Team
We are a small team, but everyone has their role and expertise. Once you sign your contract, you will be assigned a team, based on your campaign needs, overseen by a project or account manager.
Public Relations - we just get it!
Every aspect of the PR campaign lifecycle is carefully planned and executed like clockwork.
Personalized Plans & Attention
We listen. More often than not, the biggest complaint a public relations agency can receive is that they didn’t listen to the client. Not us, whether you prefer talking on the phone, video calls or just email, we adapt to your preferred communication style, and we go on the journey together!