Robbinsville Public Schools
October 2020 – June 2022
Objective
Robbinsville Board of Education hired a new Superintendent, starting July 1, 2020. New to the community, Positive Solutions worked to help Superintendent Betze learn the key members of the community, meet with local media and develop marketing and communication efforts during COVID-19 and working to get students back in the multiple buildings in the district.
Results
Introduced Superintendent to the community – email blasts, social media posts and content added to the website
Built relationship with TAPInto Editor to garner local media coverage for the school district that previously was not strong
Interacted with local media to promote district in a positive light and highlight achievements of students and sports teams
Managed controversial matters effectively and efficiently through communication with media outlets
Worked in partnership to write communications to the community to keep them properly informed
Developed social media graphics to highlight what is happening within the district
Improved content delivered via social media and grew number of followers on the district page
Developed videos (highlighting diversity, holidays and community messaging)
Introduced and assisted with connections to faith community members and participating in meeting to learn how we better communicate and are sensitive to multiple cultures within the district
Introduced Superintendent to key members of the community and provided recommendations on community/organizations events to attend to increase visibility within the community
TAPInto Social Media campaign
“Thank you for all you’ve done for me and the district over these past two years. The list of accomplishments is long. Your input and guidance were indispensable when getting through those long days, weeks and months of COVID-19.”
News coverage
Email newsletters to community
Video creation
District-wide email communication