APM Health Services

Scope and objectives of the assignment: APM is a Philadelphia-based non-profit organization that provides social services and financial opportunity programs for children, teens, adults, and seniors. APM programs include family services, housing services, health services, and other community services.APM chose Positive Solutions to increase its brand recognition and raise awareness of the services it offers in the Philadelphia market, targeting both English & Spanish speaking individuals.

Outcomes/Narrative: Increased Foster Care Awareness with a PR campaign executed in the month of June to increase awareness during National Foster Care Month about the services that APM offers to the community. A sponsored-content campaign on Philly.com garnered 48,000+ impressions in a 3 week time period. The campaign resulted in over 300 unique visitors to the APM website. Link to article: 

Ensuring a Future for Philadelphia’s Children – All of Them

http://apmphila.org/2019/05/29/ensuring-a-future-for-philadelphias-children-all-of-them/