Capital Area YMCA

Scope and objectives of the assignment: Work within the brand requirements for the YMCA National to promote membership and awareness. Annually the YMCA National office audits creative from all Y’s to ensure that brand requirements are being followed.

Outcomes/Narrative: Two of the largest campaigns that Positive Solutions developed and executed are the opening of a new camp in partnership with Rider University and a name change/rebrand from Trenton Area YMCA to Capital Area YMCA. Positive Solutions developed the campaign to bring public awareness of the name change. Projects included special events for donors and key area stakeholders, PR campaigns developed, coordinate community open houses, manage creative direction of media campaigns (including print, web, social media, and video).