NJEDA E-Commerce Technical Assistance Program (2020)

Our Role: Through the NJEDA’s pilot E-Commerce Technical Assistance Program, work with small businesses in the retail, restaurant, and personal care service areas to upgrade and improve their e-commerce website capabilities in response to the COVID-19 global pandemic. Work included complete website redesigns and rebuilds, as well as creation of new sites altogether for organizations without a web presence.

Results:

Created fully functional online solutions for 14 New Jersey Small Businesses in Burlington, Mercer, Monmouth, and Ocean Counties
- 10 businesses received an upgrade on their e-commerce platform
- 4 businesses with no online presence received a complete website with incorporated e-commerce solutions
Types of businesses impacted:
- Restaurants: 4 (1 located in UEZ Zone)
- Salons/Barber Shops: 1
- Retail Businesses: 8 (2 located in UEZ Zone)
Supported long-term sustainability by training business owners and staff to effectively use and maintain the implemented solution
Perennial Home, The Cross and Shamrock, and Carella’s Chocolates mentioned by Governor Murphy in November 2020 Daily Press Briefings

Tools and Apps: Working with each customer individually, our goal was to add for them as many practical tools as possible while adding as little additional expense as possible. Solutions included:

HOSTING: Squarespace, GoDaddy, Thryve, Square, Ecwid
PRODUCTS/SHOPPING: Shopify, Ecwid, Facebook
RESTAURANT ONLINE ORDERING: ChowNow, TouchBistro, Square

A partial list of our clients’ sites include: