Rider University
Brand Awareness (2017-present)
Objective: Working in partnership with Rider University, develop a marketing plan, creative services and media buying to promote enrollment in selected schools and degree programs as well as increase brand awareness.
Results:
Developed a comprehensive outreach plan that includes billboards, digital advertising, sponsored content, and targeted emails.
More than 2M impressions on billboards during 12-week campaign
1.5M visitors to sponsored content and more than 7,500 clicks to article (with above-benchmark scroll depths 62-72%)
Placed over $1M in media (digital, print, radio, aerial, digital, sponsored content)
