NJ Business Action Center Cannabis Training Academy (CTA) Campaign

Objective:

Working with the NJ Business Action Center, develop and execute a comprehensive digital and out-of-home marketing and public relations campaign focused on raising awareness across all of New Jersey regarding the availability of free business training for Cannabis entrepreneurs via the Cannabis Training Academy (CTA). 

Results:

Created copy and graphic design for a variety of campaign ads to appeal to a diverse statewide audience, leveraging digital display ads and three out-of-home advertising tactics: billboards, bus shelters, and NJ Transit bus interiors. 

• Created a press release to promote the launch of the program in October 2024, and distributed to a network of high traffic New Jersey news outlets and Cannabis related online publications, including: 

• ROI-NJ

• Insider NJ

• Cannabis Business Times

• Heady NJ

• The Marijuana Herald

• Black Cannabis

• The Ridgewood Blog

• NJBIZ

• The Trentonian

• Patch

• MSN

• Marijuana Venture

• Gloucester City News

• BizRepublic

• 420 Intel

• Implemented digital display ads using the Cannabx network, which distributes the ads to pre-approved Cannabis-focused websites:

• Positive Solutions delivered: 

• 1.79M+ impressions

• 3,156 clicks 

• CTR of 0.18%

• Placed out-of-home advertising tactics in high traffic New Jersey locations that permit Cannabis advertising. 

• Positive Solutions delivered: 

• 4.69M+ billboard impressions

• 5.38M+ bus shelter impressions 

• 7M+ NJ Transit (bus interior) impressions