NJ Department of Human Services – Division of Aging Services (DoAS) NJSave Campaign

Apr 1

Objective:

Working with the NJ Department of Human Services Division of Aging Services, develop and execute a comprehensive, multilingual digital, broadcast, print, and out-of-home marketing campaign focused on raising statewide awareness regarding the NJSave program, specifically targeting seniors and caregivers.

Results:

Created copy and graphic design for English, Spanish, Korean, Russian and Gujarati campaign ads to appeal to a statewide audience through digital, print, broadcast and out-of-home media tactics.

Digital:

Social Boost Digital Display Ads (look-alike Facebook ads placed programmatically across the web to the target audience)
Sponsored Content on TAPInto, The Haitian Times and Russian Bazaar
Positive Solutions delivered a combined:

9.8M+ impressions
9.7k+ clicks

Print:

Placed ads in multiple foreign language publications, including: Gujarat Darpan, NJ Information, Russian Bazaar, El Especialito, and Latinos Unidos de Nueva Jersey.
Placed ads on placemats in 139 diners across the state

Broadcast:

Placed TV & streaming ads with Comcast and Altice in both English and Spanish across the state
Positive Solutions delivered a combined:

9.6M+ cable impressions
455.5k+ streaming impressions

Out-Of-Home

Placed billboard ads strategically across the state on high traffic highways and roads
Utilized the NJ Transit statewide network to place ads on trains, light rail, platforms, and busses
Placed bus shelter ads strategically across the state in high traffic areas for public transport
Placed ads in waiting rooms, cafeterias, and on charging stations in high-volume hospital campuses across the state
Positive Solutions delivered a combined: